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Keyword Research
A key component of any successful Internet marketing campaign is keyword research. Search engine optimization requires that you have a good understanding of what keywords people are actually searching for when they visit your site. You do not want to use generic terms like "seo" or "search engine optimization", which could give you more visitors than you need. Instead, think about specific phrases that contain the words and phrases that people tend to type into their search engines. What are the most popular searches? What are the most popular questions people ask? These are the kinds of things you should be researching.
You may find that some of these keywords are already being used by others in your industry. If that's the case, then you probably don't need them. However, if there are no other sites using those particular keywords, you may consider using them for your own site. Just make sure that you're not over-optimizing for the keywords that will get you the most traffic.
If you're looking to rank high on Google, Yahoo!, MSN, AOL and Ask Jeeves, you need to optimize your site for the phrase "internet marketing". Not only does that phrase appear frequently online, but it also contains several related terms. The more specific you can be with your keywords, the better off you will be. For example, if you're selling software, you might choose to target terms such as "software development", "programming", "online marketing", etc.
The more terms you include in your list, the higher the chances are that your site will show up on page 1 of the search results. In addition, you will likely receive more targeted traffic. A visitor who searches for "software development" is going to be interested in what you have to say. They may even buy something from you. On the other hand, someone who types in "programming" is probably not going to be interested in what you've got to offer.
One final note about keyword research: Do not limit yourself to just the major search engines. Many people still use older search tools like AltaVista and Excite. There's a good chance that these sites still exist and that they will continue to attract users. Remember that Google is now the largest search engine in the world. So if you can't get onto page 1 with Google, you will probably never achieve your goal.
In order to get listed on page 1 of Google, you must first become a member of Google AdWords. This is a service offered by Google that allows you to bid on certain keywords that you wish to promote. By bidding on these keywords, you can place your ads on the right pages of the search results. If you want to learn more about how to get started with AdWords, check out our guide on Google AdWords. Writing Content That Readers Will Want To Read
Once you have decided upon a set of keywords, you need to create content that is optimized specifically for each term. One way to accomplish this is to write articles that answer common questions posed by readers. People generally like reading information that provides answers to questions that they themselves had at one point.
Another option is to create ebooks. An ebook is simply a file containing text and images that can be read electronically. Ebooks are easy to produce and can be distributed for free. You can also sell them, so long as you take care to provide proper attribution. An ebook can be a great resource for answering questions that potential customers may have. If you know what people are asking, you can compile all of the information in an ebook and distribute it for free. Once again, you will want to make sure that you properly attribute the work you've done.
When writing your ebook, keep in mind that you may want to give away an excerpt, or even a large portion of your document. Some people may want to download the entire thing, while others may just want to see a few paragraphs. Either way, you can create a short version of your ebook that is optimized for search engines.
Finally, you should remember that search engines are constantly changing. New features are added regularly, and old ones are removed. As such, your ebook may be outdated before you even finish writing it. Be careful to test your ebook thoroughly before releasing it to the public.
Making Your Site Mobile Friendly
Mobile devices are becoming increasingly popular. If you haven't made your site mobile friendly yet, you may want to start doing so soon. According to recent statistics, nearly half of all searches are now performed on cell phones and tablets. So if you want to maximize your exposure, you need to make sure that your site is accessible via mobile devices.
To begin, you need to make sure that your site loads quickly on mobile devices. When testing your site, make sure that everything loads within 2 seconds. Also, ensure that your site looks nice on smaller screens. Finally, make sure that it's easy to navigate on the phone. Include links that lead directly to the pages that you want viewers to visit. If you want to have greater success with your mobile site, you should also try to incorporate video. Video is much easier to view on small screens, and it gives you the opportunity to add additional elements that you wouldn't normally have room for on a regular screen. Videos can also help to engage your audience. Most people enjoy watching videos, and they're often willing to share them with friends and family.
Conclusion
As you can see, there are lots of ways to boost your SEO efforts. You can hire a professional company to handle your site's optimization for you. Or you can spend hours every day tweaking your site until it gets the attention it deserves. Whichever approach you choose, you will undoubtedly benefit from increased exposure.
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